Superstars ?

Economists Frank and Cook argue how the digitisation of information has allowed “winner take all” markets to evolve in every market that trades in bits. Think music, software, media, sport, etc. But, this does not occur for bits only – but for processes as well. With the click of a mouse I can change the whole distribution process, for instance. An example of this is the company CVS which propogates every process change in the ordering process to every one of its companies nationwide wide. Think Mcdonalds ordering systems. The implementation of cloud based applications will further increase this acceleration process.