1. Create a sense of urgency around the opportunity. People need to wake up every day and think – what action can I take today that gets me closer to the goal? It needs to be a goal that matters to people and not just a number. The opposite of urgency is complacency and it is far too easy for complacency to grow like a weed. The good gardener is ever vigilant against weeds.
2. Build and maintain a guiding coalition. Find people who are respected at each level of the organisation and empower them.
3. Formulate a strategic vision and develop change initiatives designed to capitalize on the big opportunity. Can your vision be communicated in one sentence. Can it allow people to make decisions by themselves.